The Smile Lab & Smile Shop

Lexington, KY

The Smile Lab and Smile Shop are two retail based concepts for a new business model to provide convenient Invisalign orthodontics to the consumer. Smile Lab is located in a stand alone location in a life style center, Smile Shop is in a retail mall location. Bright contemporary color palette and furnishings create a non clinical environment for the patient experience. The business model is being franchised on a national level as Exact Smile.